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International Business

Author: Roger Bennett
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Publisher Pearson India Education Service Pvt. Ltd.
ISBN9788177589238
Edition2006, 2nd Edition
Pages416
Reading Level Higher Education
Language English
PrintedIndia
Format Paperback
Weight750g
Dimension24x18x1.9cm
Category Economics Management, Business Studies Business Studies,
Return Policy

7 Days Happy Return

The books in the Frameworks series are well structured and provide a step-by- step guide to essential principals. They develop the basic framework of understanding to underpin further study of core business, financial and legal subject in the higher education curriculum.


International Business has been updated to include the latest developments in this wide-ranging field. The second edition of this book presents all the relevant essential topics in a clear, concise and informative way.

Table of Content

  1. The Nature of International Business
  2. The European Union
  3. East Europe
  4. Beyond Europe
  5. Cultural Influences
  6. The International Economic Environment
  7. Competition, Privatisation and Deregulation
  8. The International Political and Legal Environments
  9. The Multinational Company
  10. Direct Foreign Investment
  11. International Technology Transfer
  12. International Logistics and Distribution
  13. Organisation of International Business
  14. International Operations Management
  15. International Financial Management
  16. Market Entry
  17. International Marketing
  18. Law and Ethics of Advertising
  19. Planning and Executing an Advertising
  20. International Human Resources Management
  21. Strategies for International Business
  22. Planning and Control of International Operations
  23. Salient Features

    • The implications of West European economic and political integration
    • The prospects and problems posed by East European countries
    • Theories of international trade, financial management and investment
    • National and supranational control of multinationals
    • Competition, privatisation and deregulation of industry and trade
    • Market entry strategies and techniques
    • International employee relations and the management of expatriate staff.
    • An extensive bibliography and exercises are provided.
     

Authors:
Roger Bennett

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